The Barnardos project was more to do with stakeholder management than design or build. They had a new set of campaigns to launch alongside a new brand, and new regulations on how charities could collect donations had forced them to stop raising funds. They needed a reboot that put them back in the public eye whilst behind the scenes new processes and systems were created to they could prove they were audit ready.
The brief: Working with multiple PR and offline brand agencies as well as a large set of internal stakeholders, to lead on design and launch a new website alongside a new brand and several large TV and radio campaigns.
Outcomes: New site launched on time, engagement scores exceeded, processes made audit ready.
My role: Creative Director, Front-End Technical Director
My role: Creative Director, Front-End Technical Director
The initial design and build phase of the site was incredibly tight, we had 8 weeks from kick-off to launch. In this time we had to design and test the site's interface and content hierarchy, define and make ready back end processes for fundraising, choose and configure the CMS, and then integrate the CMS with the fundraising platform.
With regards to design, the decision was made early on to keep it simple with a clear focus on storytelling and fundraising, with additional work to be carried out after the first launch. The photography had been completed prior to this work kicking off but we were given the chance to work with the photographer to choose initially discarded images that would work better on digital channels.
Immediately following the first launch we iterated upon the design, a creating a larger set of components and templates for use in high-brand storytelling. These templates were used to tell the real life stories of children being supported by Barnardos, and helped increase donations by 18%.
