More to come, check back soon.
The brief: Create a new design language and a new website, able to adapt as needed to an unfinished and flexible new customer proposition, which will focus on the stories contained within the collection.
Outcomes: New design language, new Drupal CMS site, new content taxonomy, new content creation tools, site to social publishing, Adobe Analytics integration, delivered under budget and on schedule. Primary KPI targets exceeded (SEO and bookings).
My role: Creative Director, Technical Director.
My role: Creative Director, Technical Director.
