More to come on this one, come back soon.
The brief: Take a new brand, figure out how to make it work on digital, build a new site, and have it done in 3 months please.
Outcomes: A huge increase (somewhere in the region of 10x) in organic search activity, a new modern, flexible, fun, vibrant, playful site that represented the aspirations and direction of the university.
My role: Creative Director, Digital Strategy.
My role: Creative Director, Digital Strategy.
